Overview:
- Field of application: online, brochures, ads, booth, mailings
- Credits: conception, layout, slogan, concept of photography
- Client: Swyx Solutions, 2008
Younified Communications
A branding campaign for Swyx Solutions in Dortmund. Advertising the communication technology "Unified Communications". It was important for me not to choosethe common way of technical terms and buzzwords, but to make an entrance for the potential customber by indentification and simplification. In focus there is the user, taking advantage of the product. This led directly to the pun "Younified Communications".
Key Visuals for the YC campaign
Depending on the target audiencethere is one of 5 possible representants in the foreground (end user, decider, sales, administrator etc.). Fields of application are booth, website, brochures, posters, rollup displays, mailings etc.
CeBIT 2008
The CeBIT booth serves the Younified Communications campaign.
